IM Studios Business Model
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How the studios pay for themselves.

Run-rate revenueUSD 41,550
Run-rate netUSD 21,440
Cumulative at month 12USD 207,028
Every number here is editable and recomputes live. Press → to see how it works

The business in one picture.

Head office
→
Three studios
→
Client streams
→
Guests and resorts

Contracts first

Resort clients are committed to minimum monthly shoots with fixed prices.

Teams that scale by studio

Each studio is a cost center with dedicated staff; revenue per studio drives margin.

One guest studio with three channels

You and Me direct bookings, Ikebana events, IM Maldives packages; highest margin.

Assumptions A: People and clients

1,200 USD/mo
1,000 USD/mo
200 USD/mo
3 studios
600 USD/mo
6 month
800 USD/mo
800 USD/mo
Studio staff
800 USD/mo
800 USD/mo
800 USD/mo
800 USD/mo
800 USD/mo
800 USD/mo
1,000 USD/mo
Clients and revenue
600 USD × 7 shoots
600 × 5
600 × 3
600 × 3
600 × 7
600 × 5
600 × 5
250 × 5
10,000 USD/mo
600 USD
350 USD
600 USD

Assumptions B: Costs and ramps

Ramps and operational costs
50, 75, 100, 100, 100, 100, 100, 100, 100, 100, 100, 100
0, 2, 2, 3, 3, 4, 4, 5, 5, 6, 6, 6
80 USD
20 USD
25 %
10 %
500 USD/studio/mo
1,200 USD/mo
300 USD/mo
0 USD/mo
250 USD/mo
500 USD/mo
Capital and funding
20,000 USD
3 months
3,000 USD
15.42 MVR/USD

Studio economics at run-rate

StudioShoots/moRevenueStaffTransportMarginStaff per shoot
387
Contribution per Malé shoot
447
Contribution per Dharavandhoo resort shoot
60%
You and Me margin (after concession)

Head office scales with each new studio

StudiosOperations ManagerHead office (pre-comms)Head office (post-comms)% of run-rate revenue

Operations Manager: USD 1,000 base + USD 200 for each additional studio

Communications hire from month 6 adds USD 600/mo to head office and does not scale with studios

You and Me: the revenue ramp

MonthShoots per channelEvent revenueDirect bookingsConcessionNet contribution

The full twelve-month model

MonthMaléDharavandhooYou and MeRevenueStaffTransport + otherNetCumulative
Year 1 441,612 124,200 110,385 207,028 207,028

Cash and break-even analysis

Month 1
Break-even (cash positive)
USD 0
Cash need (negative cumulative)
USD 21,440
Run-rate net (month 12)
USD 94,800
The ask

Scenario analysis: sensitivity and upside

Resort shoot volume sensitivity (% of plan)

VolumeRevenueCostNetMargin

You and Me direct bookings sensitivity

Direct bookingsRevenueCostNetMargin

Fourth studio: expansion case

15 shoots/mo
600 USD
Monthly revenue 9,000
Staff cost 1,600
Head office uplift (Ops Manager) 200
Transport 1,200
Other costs (rent, equipment, software) 1,300
Total monthly cost 4,300
Monthly contribution 4,700
Capex (equipment) 20,000
Payback in months 4.3

Every number here is editable.

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